Why Architectural Visualization is gaining importance?


Visualizations have become essential and absolutely indispensable in the representation of (infrastructure) structures and (information) processes. In recent decades, an abstract and refined symbolic language has developed. Only readable by a small group of insiders. Proven disadvantage: communicating about how it works and what needs to be decided has become out of reach for the outside world, including the decision-makers. In short, the limit has been reached and a translation is necessary to make communication possible again.

In addition to a communication tool, visualization is also a powerful thinking tool for information architects. A toolbox to form the thoughts and to share them with others. And to develop further in collaboration. For the communication of architecture, architects mainly focus on the rational transfer of information and logic through text, tables and formal diagrams. When making decisions or accepting changes, a transfer of emotions such as experience, ambition or inspiration is necessary in addition to transferring ratio. Visualization is an effective means for this.

What is a 3D visualization?

A 3d architectural visualization is the artificial visualization of something spatial, for example in construction projects.

Architects have engaged 3D visualization in 3d visualization studio to improve many aspects of their creative process. From getting the first real visual ideas prepared in advance on paper as a blueprint for construction, 3D modeling, scanning, and design tools. This gives architects more opportunities to share their projects and others to experience their work. In recent years, architects and creators of 3D software have engaged in a process of collective innovation, experimenting with tools that respond to the needs of architects, as well as using 3D technologies and further developing the discipline.

Architects and designers are increasingly working with visual applications such as 3D modeling to test and develop certain ideas.  Architects and designers are increasingly working with visual applications such as 3D modeling to test and develop certain ideas.

Why use 3d Visualization?

3D visualizations should preserve freedom for improvement. The biggest advantage of a 3D image is that it is easy to test the impact of interventions, materials, light, and colors. The most important thing with visualization is not only impressing and creating ‘beautiful images’, but the option to compare various proposals and thus offer added value to the customer. These images are therefore primarily aid in making the right choices.

It describes the complex reality of concepts, objects, and relationships between them in images. What emerges is always a simplification, but if the elements and relationships are properly chosen then an image offers people an overview that they previously lacked.

More and more Virtual Reality has come into the picture in recent years for presenting real estate projects. Whether it concerns looking around in a simple interior or a large new construction project where you take the viewer by the hand to experience your project, the possibilities are almost unlimited.

Recent Stories