How do you understand abstract art or open-ended novels? You don’t. The artist and the author’s intentions in such pieces are to allow the viewer or the reader to draw conclusions based on their personal experiences. However, communication design is just the opposite of this.
Under the latter, the designer is responsible for developing a relationship between the viewer and the visuals. Meaning, there’s a specific message that needs to be given, and it’s to be ensured that it gets across just the way it was intended.
That must require some major skills, right? Well, no wonder communication design is such a respectable and well-paid career option today. Let’s find out all the benefits of UG in communication design.
1. You sign up for an exciting career
If you have a creative streak in you, career paths like communication design are ideal for spilling these creative juices. Right from the start, communication design will offer you an unstructured environment that gives plenty of room for your novel ideas.
In fact, such fields demand individuals who are spatially inclined and want to put their creative brains to constructive work. For instance – Just think about coming up with a unique logo by choosing purposeful colours, incorporating symbols, etc., that bring out the uniqueness of a brand. Exciting, isn’t it?
2. You’re definitely going to be in demand
With advertisements moving from the print to the digital wagon, never before in the history of the world have we witnessed corporate branding on a scale as today. From static image ads to animated ones, brands are constantly searching for communication designers who can literally create a visual worth a thousand words. The same goes for authors looking for attractive book covers.
As a communication designer, you are definitely going to have top clients looking for your services. All you need to do is own a solid portfolio and market yourself smartly in a crowded market, and you’re headed towards career and financial success.
3. Plenty of job roles open up for you
In case you thought that the only designation you could afford after pursuing a degree in communication design is that of a communication designer, think again! You can always identify your niche and become a Jack of one trade where your unique combination of skills can work at their optimum. For instance – You can opt for print media designing (magazines and newspapers) if you wish to stick to the tangible, you can become a UI/UX designer if you wish to cater to the dynamic design needs of a digital audience, or you can become an Information designer if you have that innate ability to make boring content eye-catching via engaging graphics; the sky is the limit!
4. You get to inspire and get inspired
One of the major benefits of UG in communication design is that you get to think, learn, and work alongside like-minded people. What a lot of aspirants fail to realise is that successful learning does not happen in isolation. Too many great artists, chefs, architects, and even communication designers owe their success to a university friend or a wise professor who was able to set aflame that flickering spark that would have otherwise died out.
So, get out there, make new friends, work on group projects, have friendly discussions with your professors, and gradually, a world of possibilities will open for your taking.
Sounds like something that’s right up your alley?
In case you’re itching to enrol for a UG communication design course that can set you up for success for the rest of your life, choose reputed institutions like the Pearl Academy. The comprehensive curriculum covers all aspects of design development – illustration, graphics, typography, sequential art, image processing, and narration. Throughout the course of four years, you will learn how to analyse and build digital products, services, and tools.