How to Promote Yourself as a Freelancer


The work never seems to stop as a freelancer. You’re always busy looking for the next gig and getting your name out there. Do you find that you’re constantly on the go, too afraid of missing out on a potentially exciting opportunity? Have you ever considered putting a little more thought into how you’re promoting yourself? Whether you’re a writer, DJ, artist, or dog walker — sometimes all it takes to land secure, steady work is some self-promotion.

When you don’t have to worry about money coming in because of long-term projects, you can finally get that downtime that you deserve. Check out our list of ideas on how you can self-promote as a freelancer.

Update Your Website

You may already have created your website or blog, but if you haven’t had a chance, do yourself an enormous favour and launch one today. All it takes is about 30 minutes. First, you’ll need a domain name to connect to your preferred website design software.

When you have uploaded your work and anything else applicable to your career, you can then share the site on your LinkedIn site and business cards. People will be excited to see what you have in store!

Build Healthy Client Relationships

You’re working hard to create great content, no matter what that entails, andyou also want to build a positive rapport with each client. Growing your client base is one of the most critical components of a successful freelance business. To keep your clients in the loop, old and new, send out brief monthly emails about what you’ve been up to and any newsworthy updates you’d like to share.

Pay attention to what’s happening at clients’ workplaces, and always remember to send an email when celebratory milestones occur, such as when they receive awards. Paying attention to what your clients are doing shows that you care and are keeping your finger on the industry pulse.

Wear Your Business on Your Sleeve

When it comes to promotion, you can’t get any better than ordering custom apparel and clothing from a professional screen printing company. When you sell custom, branded clothing, it will increase your reach and loyalty among clients and admirers alike. Give away t-shirts or facial masks with your logo printed on the front so people can take away a tactile reminder of your excellent services.

Post your custom clothing items on your Instagram account and offer giveaways and sales to followers. Offering branded items to clients and followers will add value to your brand because people will remember you fondly each time they put your t-shirt on.

Utilize Social Media

Social media is a critical aspect of freelancing. Your Twitter, LinkedIn, or Instagram accounts allow you to showcase your skills creatively and strategically. Do some research on optimizing your social sites to reach the right people at the right times.

Freelancing is rewarding because you can arrange your daily schedule to suit your needs. However, many people forget how much work is involved. It’s a constant hustle, and you must ensure clients can rely on your unique services. By creating a stellar promotional campaign, you’ll land better, steady work and a quiet moment to take a deep sigh of relief.

Recent Stories