If you’re looking to grow your brand and increase your search engine rankings, you need a guest blogging strategy that will deliver results. Luckily, there are a number of ways to maximize your chances of securing high-quality guest blogging opportunities for your business.
Start by identifying the sites you want to write for. This will help you narrow down your pitching efforts and make it easier for editors to find the right piece of content to publish on their site.
Look for blogs that have a similar niche to yours and that will resonate with your target audience. These are also the sites that will generate the most relevant backlinks to your website.
You can find these blogs using specialized guest posting tools, including Semrush. Once you’ve identified potential hosts, reach out to them with your pitch and see if they’re interested in your content.
Often, editors and content managers will be overwhelmed with submissions and requests, so it’s best to send them a follow-up message after you’ve submitted a blog for review. This will let them know that you’re thinking of them and that you appreciate their work.
In addition, be sure to make your follow-up message courteous. This will help ensure you don’t appear to be spamming them and will show them that you are interested in providing them with the quality content they need.
A link to your website in your author bio can also be a powerful lead generation tool. It’s a great way to build your brand and show the host bloggers that you are a credible source of information.
Always include a clear call to action, whether that’s a download of your book, a signup form, or a link to a landing page with more information. This will give readers more reason to return to your blog and continue reading, and it’s also a great way to boost your Google page rank in the process.
It’s also a good idea to include your contact details in the guest post, as this will provide you with an opportunity to follow up with your new leads and keep them up to date on your blog. You can even include a link to your Twitter and LinkedIn accounts in the bio, so they can follow you on social media to stay updated with the latest news.
You should also be proactive about promoting your guest posts across social channels and tagging the host blog. This will help you get more attention and create a better relationship with your host blog, which can be a big benefit in the long run.
Identify your ideal guest blogger: This will allow you to focus your outreach efforts and make the most of your guest blogging opportunities. A reputable blogger in your industry will be more likely to accept your guest posting request, and they will be more likely to share the post on their own channels.
Determine the importance of the topic: As with any content marketing, it’s important to focus your guest blogging on topics that have significant search volume and relevance to your business. This will ensure that you attract the right kind of audience, and it will also help you optimize your guest posts to improve your SEO and Google ranking.