How to Match Your Objectives to Facebook Video Ad Types


Making Facebook video ads is one of the most effective ways to increase brand awareness for your small business. And, taking advantage of free and open-source resources would be a smart move since you want to save money. You would want to create high-quality videos using a free video maker such as the one found in this link.

But before even taking an initial step in creating a video ad, you need to get your objectives clear. Having clarity and order increases your success. In this article, we will take a closer look at the important elements that make a Facebook video ad successful. Keep the following steps in mind if you’re looking to get started on this route. 

Have a Clear Goal in Mind

Having a clear goal set in place is the initial step for a successful Facebook video ad. Before you begin making a video ad with a free video maker, list down the best practices that will reach your objectives. Then, plan out thoroughly how you will demonstrate them in your videos.

For example, if you want to grab your viewer’s attention and retain it until the end of your video ad, then you might want to concentrate on creating an interesting story. Keep things engaging, but try not to do too much. Too much going on will make it challenging for your viewers to watch your ad. 

If you’re trying to promote a product through your Facebook video ad, make sure to explain all the benefits of your product. Tell them how it makes their lives better and what results they can get from using your product. Whether that be increasing efficiency or saving time, you want to show your target audience why they should buy your product.

Use a Call-To-Action (CTA) at the End of Your Video Ads

Knowing the exact action you want your target audience to take would be a good place to begin. While it might seem like you’re beginning from the end, knowing what call-to-action (CTA) you will give in the end and providing hints throughout your video ad can be key.  

A CTA is an effective way to guide your viewers to the action you want them to take next. Whether that’s subscribing to your newsletter or purchasing a product, be sure to tell your viewers what you want them to do. 

Use Video to Tell a Great Story

It’s always a good idea to use a story in your Facebook video ad. It could be the story of how you started your business or company, why you chose to create your product, or any other significant information that will get your viewers interested. A story about a recent event often works best. 

For example, if you just attended an industry seminar, event, or conference, and want to share some new knowledge, you could simply create a video of yourself sharing new information with your audience. You want to tell interesting stories that catch viewers’ attention, keep them engaged, and make them want to know more. 

Aside from sharing a great story, keep in mind that Facebook video ads autoplay on mute. You want to make sure to include captions that viewers can read along with while watching your video ad. Make sure to choose a free video maker that gives you options to caption. Captions increase your viewers’ ability to understand what’s going on in your video ads even without the sound. Putting the effort to increase your video engagement on social media boosts traffic to your website without spending more on external advertising. 

Show the Problem, As Well As the Solution

Marketing experts recommend making video ads that show the problem, and how your product and service provide a solution to that. This gives your viewers clarity on why they should care about what you offer.

You also would want to have testimonials from actual customers. This is a great way to demonstrate the value of your product or service. You could compile dynamic creatives interviews with customers sharing their real-life testimonials. 

Get Creative With a Free Video Maker

One way to get creative in your Facebook video ads is by making a “how-to” tutorial video. This is where you show your viewers how to do something (repair, cook, prepare, etc.). This works very well because your viewers will watch the whole video.

Another creative idea is to use whiteboard animation. You can draw out your ideas on a whiteboard to show your viewers exactly what you want to say. It’s easy to record your drawings and edit them using a free video maker. 

Don’t waste any time when coming up with content ideas. Don’t beat around the bush. Focus on telling your viewers what exactly you want to say and move on to the next information. You’ll be surprised at how much better your video ad will do if it doesn’t have any excess “fluff” that you don’t need.

Make It Short and Sweet

Another important thing to keep in mind is these days, most people have the attention of a goldfish. It would be a challenge for them to pay attention to what your videos are saying if the information is spread out over a long time.

While it isn’t necessarily detrimental to have long videos, it’s best to test out which length works best for your business. This means you could create shorter versions of your regular video ads to see which attracts more audience engagement. Remember to still include subtitles using your free video maker so your viewers can understand what’s happening even on mute.

Make Sure to Use Royalty-Free Images and Music

If you choose to include an image or song in your Facebook video ad, make sure it’s royalty-free. You can find a wide array of royalty-free image and music sites online if you want to add a bit of that extra flare into your ads. Check them first to avoid any copyright issues later on. 

Make Your Viewers Curious

Instead of selling to your viewers directly, you want to make them curious about your product or service and then provide them with a link to your website. One way to create curiosity is by asking an interesting question that will get your audience engaged. You can also use testimonials from your previous customers to get your viewers intrigued. 

You will want to understand the factors that make people curious to know more. This will make it easier to understand the most effective practices and do more of them. If you’re having a hard time understanding how ads work, you can ask your target audience about the problems they go through. You can also visit forums about your particular industry or niche and see what problems are being talked about.

Whatever you do, having a solid understanding of what makes your target audience curious, as well as the pain points they commonly experience is critical to having successful video ads. 


Facebook video ads are one of the coolest forms of social media advertising currently available. They are probably the best thing that happened on Facebook since the social media platform started. 

A couple of years back, businesses had to rely on advertising or an influencer to promote their products and services on social media to gain traffic. Now you can simply create a video ad with a free video maker then directly upload and share them through Facebook.

You can take advantage of this opportunity and increase the online visibility of your business through Facebook video ads.

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