In pandemic e-commerce has played the most significant role in our daily life, it has made us understand that how important is digital commerce for us. E-commerce helps various small businesses in increasing the sales of their products, whose businesses have been affected by the pandemic.
This pandemic has affected various food and beverage, medical supplies, entertainment, automotive, and many more other industries: To know more about the impact of the Covid-19 on e-commerce businesses and how businesses have survived during this situation, let’s take a look at the ecommerce trends report shared by Common Thread Collective.
The sale of big e-commerce websites has risen every day.
Since the Covid-19 crisis, sales of e-commerce giants such as Amazon and eBay have been increasing day by day. In fact, in this scenario, Amazon has also recently announced the opening of 100,000 jobs in the United States, in order to fulfill the demands of customers which is increasing every day due to the epidemic.
The main reason behind this sudden increase in sales of these e-commerce websites is the restrictions of gathering in many regions around the world. These changes have significantly affected global distribution and e-commerce.
There is a huge loss to the travel websites.
The outbreak is causing havoc on the various areas by limiting customers and even pressuring them to withdraw their travel plans.
One study’s findings indicate a reduction in people involvement and a large decline in the sales of the travel industry. Shopping on travel sites decreased by 20.8 percent, whereas the minimum payout ratio (-8.5 percent) dropped dramatically. Customers spend 13.5 percent less time at travel websites, resulting in fewer sessions. Lack of movement and traffic to hotel industry websites both fell by 7.7% and 6.5 percent, respectively. Purchases on transport portals also fell by 6.6 percent, with minimum selling prices falling by 0.8 percent.
The ratio of searching grocery online also increases.
The ratio of housewives searching for groceries online has greatly risen during the pandemic. Also, there is a rise in the amount of time spent on the internet for other basic queries.
There is an 8.1 percent growth in the average industry’s collection, brick-and-mortar stores also expanded 16 percent, despite public concerns of a drop in sales. The sale of products on e-commerce sites has been jumped suddenly. Because consumers spent most of their hours searching online for products in the digital market. With a strong payout ratio of 14.8 percent, retailers all over the world have seen a (21%) rise in sales.
The conversion rate for ready-to-wear brands’ websites is 7.3 percent.
The number of visits to ready-to-wear brands websites remained unchanged, although sales and overall selling prices climbed up to 7.3 percent. Viewers invested 13.9 percent additional time on these websites as well. This change was even more noticeable amongst lingerie websites, there is a 35.1 percent increase in the amount of transaction within one week, which is quite surprising for this industry.
Conclusion
Due to covid-19, everyone suffered a lot whether they are any individual or any business, everyone face loss, in such a situation only e-commerce websites are the one who doesn’t face much loss and even improved their sales during a pandemic. However, there are also some e-commerce industries which doesn’t work well during a pandemic, but overall it helps a lot of businesses to improve their sales which is not possible for offline businesses. They help several people to fulfill their needs in such a hard time where we can’t go out to buy anything and also helps business owners to run their businesses smoothly. Therefore, we should appreciate the efforts of e-commerce websites.
