Getting guest posts published is a great way to boost your SEO and build brand recognition. However, it is important to make sure that your article is written well and will be of interest to readers. Here are some things to keep in mind when writing your next guest post:
Searcher Intent – When choosing where to write for, consider what searchers are looking for on the web. Create content that answers their search queries, helps them address their common questions or solves a problem that they have. If you focus on these goals, you will see results from your guest blogging efforts that far exceed any other marketing strategy.
Link Building – This is another great benefit of guest posting, as many bloggers are happy to share your link in their bio or in the resource box on their site. However, many of these links are nofollow, so it is crucial to understand what type of link they are offering you.
Domain Authority – Checking for DA (Domain Authority) is one of the best ways to ensure that you are publishing on quality websites. Tools like Ahrefs and Moz’s DA can help you verify whether or not a website is worth your time and energy.
Backlink Portfolio – A great way to identify good sites for guest post opportunities is to look at their backlink portfolio. This can be done with a free tool such as Monitor Backlinks.
Social Media – Even though social media doesn’t directly impact your SEO, it does play a role in promoting your guest posts. If the blog has a large following, it is likely that their followers will share your guest posts, which can give you additional exposure on social media platforms.
Competitiveness – If you are trying to gain visibility for your business, you should focus on submitting guest posts to websites that rank well for relevant keywords. This will ensure that your article gets a fair amount of traffic and improves your SEO.
In addition, if you’re a small business owner and want to attract more potential clients to your brand, you can also target blogs that are in your niche or target market. By targeting smaller, less popular blogs, you can increase your chances of gaining valuable links without spending too much time and effort.
Using keyword research to find opportunities is another great way to increase your odds of success. Use tools such as Content Explorer to find articles that mention your target keyword. This can help you discover a lot of potential opportunities in under sixty seconds.
If you’re a blogger and aren’t very familiar with search engines, you should read up on the basics of SEO before attempting to write for other websites. This will ensure that you are able to create high-quality content and avoid any mistakes that could get your site penalized by Google.
Aside from getting a good backlink, the most important reason to guest post is that it will help build your brand recognition. It will expose your company to a new audience and showcase your knowledge of your industry. In turn, it will grow your social media presence and lead to more opportunities in the future.