Generic Keyword Optimization for E-Commerce Websites


A generic keyword is a searchable word that has a relatively broad scope. They are less competitive than exact match keywords and are not associated with a specific brand or product. Generic keywords are therefore ideal for conversion. For more information, read this guide to using generic keywords in e-commerce. It will also provide you with an overview of the best practices to follow to improve your site’s SERP positioning. After completing the first two steps of generic keyword optimization, add internal anchor links to your target page using the generic keyword in the hyperlink text.

Generically searchable words with a relatively wide scope

What is a generic search? A generic keyword search contains terms that don’t have a specific definition, such as “air conditioners”. Such searches display both organic search results and paid advertisements. In SEO, the goal is to use broad match keywords to rank for these phrases. These are different from exact match and partial match keywords. Examples of such terms include common items like running shoes, air conditioners, baby strollers, and music. They also include items such as popular songs, local attractions, fictional books, athletic apparel, and headphones.

They are less competitive than exact match keywords

There are many benefits to using exact match keywords. For starters, you will be targeting a narrower niche. The searcher will be more likely to have specific knowledge about what they want and what they’re looking for. This means that they will be less likely to be confused by a long list of options and will be more likely to purchase. Exact match keywords also offer a better conversion rate because the traffic is curated.

When you use phrase match, you’ll increase your chances of being ranked for your chosen keyword. When you use phrase match, your ad will show up against searches that don’t exactly match your exact keyword. You’ll also need to monitor your results, as the word order can indicate a difference in intent. For example, an advertisement for interior paint will use exact match keywords to avoid competing with generic searchers.

They are less likely to be attributed to a specific

There are two main types of keywords: generic and brand. Generic keywords don’t carry any brand attribution and are highly useful for gaining new customers. Brand keywords are more likely to drive downloads, but generic keywords are more useful when trying to win over new users. For example, a generic keyword for an app that caters to all outdoor clothing brands may not result in downloads unless a person searches for the brand name of the clothing.

The ROI of generic terms is generally lower than those of brands. Compared to brand keywords, generics have a lower conversion rate, a lower average order value, and a higher cost per click. Generics have lower lifetime value because customers tend to compare prices on comparison sites and shop around for a better deal. Because of this, they have a lower likelihood of generating a sale.

They are great for conversion

When it comes to search engine optimization, generic keywords are the best choice for most online businesses. Whether you are looking to boost conversion rate or get a steady stream of traffic, generic keywords offer many advantages. Low competition and low search query volume make it easier to rank for long-tail keywords, which increase conversion rate. In addition to low competition, long-tail keywords also have lower search query volume and higher conversion rates than generics.


Although generic keywords have lower conversion rates than specific terms, they do have a much wider audience. The content you post might not be related to the user’s search intent, so the results could be less than stellar. However, this is a relatively low hanging fruit, and optimisation for generic keywords can help you reach a wider audience and increase your conversion rate. You can also get help from an experienced Kent-based digital agency if you’re unsure about the best way to improve your website’s performance. For more information, call Whitefish Marketing at 01303 720 288

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