Digital Marketing Salary in India 2022: Lowest to Highest – A Complete Guide

If you look for an industry that is evolving rapidly, almost faster than any other industry, then you will most probably get Digital Marketing on the top. The increasing use of technology in almost every task has broadened the digital marketing landscape.

The advent of the Internet in the last two decades has changed the way we do our businesses. Now, if you still do your business without digital marketing, it is like going without customers, where it is impossible to survive.

Every company is utilising digital marketing for improving their business and making it thrive in this competitive world. This means Digital Marketing experts are in demand everywhere as every business wants to grow rapidly.

You can also choose to become a Digital Marketing Specialist if you wish to have a dynamic career that gives you a chance to choose the industry of your choice and grow at an ever-increasing pace. Professionals are rapidly switching their careers to become a part of the creative, curative, and dynamic industry.

Most professionals think of a career in Digital Marketing as one that is going to give up soon. Are you going to give up using your phone? If your answer is No, then Digital Marketing is not going to go anywhere.

Let’s remove all your confusion and provide you with a salary guide for different roles in digital marketing so that you can choose the role that suits you best.

Digital Marketing Salaries

The Digital Marketing landscape has broadened in the last decade and includes many job roles under it. You can choose to become any of the following:

  • SEO or Search Engine Optimization Specialist
  • Pay-Per-Click Analyst
  • Web Developer
  • Social Media Marketing Specialist
  • Search Engine Marketing Specialist
  • Data Analyst
  • Paid Media Specialist
  • Digital Marketing Manager
  • Marketing Automation Specialist
  • Content Marketing Manager

Let us have an overview of these job roles along with the average digital marketing salaries they offer.

1. SEO Specialist

The main goal of an SEO Specialist is to get more traffic on the assigned website. You have to optimise your page such that it comes on the top of Google ranking thus ensuring its visibility.

You can choose to become an SEO specialist if you are a tech pro interested in analytics.

SEO Specialist average salary at different levels of career is

Entry-level: INR 1.5 to 1.8 lacs annually

Mid-career: INR 3.8 to 6.5 lacs annually

Senior-level: INR 12 to 19 lacs annually.

2. PPC Analyst

Pay per Click, as the name suggests, works on generating profits for a company that has taken a good grip over the market. As a PPC Analyst, you are accountable for controlling monthly budgets, making wise use of Google Analytics, and maintaining ad campaigns over different channels or social media platforms including LinkedIn, Facebook, Twitter, Instagram, and more.

If you know SEO strategies well and have good analytical skills, then this job role is ideal for you.

The average salary of a PPC Analyst at different levels of career is

Entry-level: INR 2 to 7 lacs based on experience

Mid-career: INR 4 to 8 lacs

Senior-level: Around INR 1,000,000

3. Web Developer

A web developer typically develops web applications that are great to use and provide a personalised user experience that becomes a hit among users. The main goal of a web developer is to attract customers on-site and hold their attention to it.

Good knowledge of coding tools along with HTML and CSS allows you to paint the canvas the right way and make a website impressive enough to attract more and more traffic.

A web developer plays an important role in the success of digital marketing campaigns by utilising Analytics.

As a web developer, at entry-level, you can expect an average annual salary of INR 2 to 5 lacs and at a mid-career, it may go as high as INR 9 lacs.

4. Social Media Marketing Specialist

A major part of digital marketing takes place over social media platforms. As many people spend most of their time on social media platforms, it’s the right place where businesses can target their potential audience.

The demand for social media marketing specialists is increasing as businesses need professionals who can give the right message at the right time to the right audience on the right platform. You are required to post quality content and maintain positive engagement across these platforms.

The average salary of a Social Media Marketing Specialist at different levels of career is

Entry-level: INR 2,52,444

Mid-career: INR 345,744

Senior-level: INR 6,85,923

5. Search Engine Marketing Specialist

Now, this is by far the most important job role for digital marketing as we use Google numerous times a day. We look on Google every time we need to look for something. A Search Engine Marketing Specialist is accountable for paid advertisements across all display networks and search engines.

Search engine marketing is an umbrella term that encompasses any type of activity meant to improve search results through popular search engines.

You should have a good understanding of Google Ads to improve traffic on a search engine.

The average salary of a Search Engine Marketing Specialist at different levels of career is

Entry-level: INR 2,80,000

Mid-career: INR 3,63,547

Senior-level: INR 9,75,000

The salary may increase with experience, location, and skills.

6. Data Analyst,

It’s not surprising if we say that we create huge huge amounts of data every second. This data requires someone to clean it, analyse it, and process it such that meaningful information can be extracted.

A data analyst is required to collect information from different sources and analyse it such that it helps in making informed decisions. Analytics helps a company to determine its track and make strategies accordingly.

The average annual salary of a Data Analyst at different levels of career is

Entry-level: INR 3 lakhs

Mid-career: INR 4 to 5 lakhs

Senior-level: INR 9 to 10 lakhs

Apart from the job roles discussed above, you can choose to advance your career in the roles listed below:

  • Paid Media Specialist: INR 504,854
  • Digital Marketing Manager: INR 548,755
  • Marketing Automation Specialist: INR 600,058
  • Content Marketing Manager: INR 608,826

So, the salary of any job role in digital marketing advances with experience and the 10-year guide to salary is mentioned below.

Experience Job Profile Salary/Month
3-6 months Intern INR 5000-10000


1 Year Executive INR 15000-20000
2 Years Sr. Executive INR 30,000 – 40,000
3 Years Associate Lead INR 45,000- 50,000
4 Years Team Lead INR 50,000 – 60,000
5 Years Associate Manager INR 65,000 – 80,000
6-10 Years Manager/C-Suite INR 1,00,000 or more


You might have concluded that digital marketing salaries are great and you can make your career in this domain.

There are many online training courses that can help you make your career in this domain. They can equip you with all the knowledge and skills required to become a Digital Marketing Specialist.

Enrol Yourself Now!!

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