Google has become the most popular search engine in the world. The company handles over 100 billion searches every month and its market share is steadily increasing. That’s why it’s important for you to know how to optimize your website so that Google will rank it high on their search results page. A Perth SEO expert can assist with getting your website optimised quick-smart, but if you’d like to make updates yourself we’ll go through several below.
The following are four steps you can take right now, without any technical knowledge or experience, to increase your chances of being found by Google:
Complete a Website Review
You need to be aware of what keywords people are using when they look for sites like yours online. This means doing an analysis of your site from start to finish with a focus on what words people type into the search bar when looking for websites like yours. By completing this SEO analysis you will be able to create content based on what people are actually searching for so that your site comes up high in the search results when they need your products or services.
Optimize Your Website Copy
You should focus on using keywords throughout all of your website copy while still maintaining a natural flow. If you use keywords, don’t overdo it or use more than 5% of your total content. Your goal should be to naturally weave these words into the text where they are relevant while providing useful information for your visitors at all times.
Optimize Your Site Links
Linking out to related websites (known as backlinks) is an important part of search engine optimization that helps increase your visibility. You can easily find websites that are related to yours, ask them if they will provide a link from their website to yours and then follow up with a polite email. This is one of the easiest ways for you to increase the number of links that point back at your site, making it more likely that you will be seen by Google’s crawlers.
Optimize Your Site Images
If your website or blog has photos or other images, you should use them to increase the number of backlinks pointing at your site. All image files should be optimized using the title and alt attributes within your code. This will not only help you with your SEO efforts, but it will also allow search engines to have a better understanding of the content on your site.
The Google algorithm is constantly changing and evolving, which means your website needs to be too. The four steps listed in this article will help you start optimizing for search engines so that they rank your site higher on the SERP’s.
Lastly, if you’re looking for tips on SEO for professional services check out this article to get started.