Cold emails can be a great way to get in touch with potential customers or business partners. But, if you’re not careful, your cold emails can easily end up in the recipient’s trash folder.
Here are 17 tips for writing cold emails that will grab attention and get results:
1. Keep it short and sweet
Nobody wants to read a long, rambling email – so keep yours concise and to the point. Get straight to the point and explain why you’re emailing them.
2. Personalize your email
If you want your email to stand out from the dozens of other cold emails the recipient is getting, you need to personalize it. Mention something specific about them or their company – such as an article they wrote or a project they’re working on.
3. Use a catchy subject line
Your subject line is the first thing the recipient will see, so make sure it’s attention-grabbing and relevant to the rest of your email. You can use AI tools such as Copy AI or Jasper AI to help you write effective subject lines.
4. Avoid using generic greetings
Using a generic greeting like “Dear Sir/Madam” shows that you haven’t taken the time to find out who you’re emailing. Instead, use their name or, if you don’t know it, try to find out (a quick Google search should do the trick).
5. Explain why you’re emailing them
Don’t leave the recipient guessing why you’re emailing them. explain it upfront so they know what to expect.
6. Make it about them, not you
Your email should be focused on the recipient and what they stand to gain from reading it. It’s not about you or your company – it’s about them.
7. Use a professional tone
While you don’t want your email to sound like a stiff business letter, you also don’t want it to come across as too casual or friendly. Strike a balance between the two and use a professional tone throughout.
8. Proofread your email
Before hitting send, make sure you proofread your email for any spelling or grammatical errors. Nothing says “unprofessional” like an email full of typos!
9. Include a call to action
Your email should have a clear call to action – otherwise, the recipient may not know what you want them to do next. Whether it’s clicking on a link, reading a attached file, or responding to your email, make sure your call to action is clear and concise.
10 Keep it relevant
Don’t send an email that has nothing to do with the recipient or their interests. Not only will they be less likely to read it, but they’ll also be less likely to remember you or your company in the future.
11. Don’t oversell yourself
Nobody likes being sold to, so don’t go overboard when trying to promote yourself or your company in your email. Instead, focus on providing value and building a relationship with the recipient.
12. Use images sparingly
While images can help break up your email and make it more visually appealing, too many images will make your email look like spam. Use them sparingly and only if they add value to your email.
13. Don’t rely on HTML
HTML emails can be a great way to make your email stand out, but don’t rely on them too much. Many people prefer plain text emails, so always offer a plain text version as well.
14. Test your email before sending
Before you send your email to the masses, test it out first on a few friends or colleagues. This will help you catch any errors or problems that need to be fixed before you send it to your entire list.
15. Use a professional email signature
Make sure your email signature looks professional and includes all the relevant information about you and your company. Avoid using too many images or excessive amounts of text – keep it simple and to the point.
16. Follow up if you don’t hear back
If you don’t hear back from the recipient within a week or two, follow up with another email. This shows that you’re interested in hearing from them and gives them another chance to respond.
17. Keep your emails consistent
If you want to build a relationship with the recipient, you need to be consistent with your emails. Send them on a regular basis (weekly or monthly) so they know they can expect to hear from you on a regular basis.
Cold emailing can be a great way to build relationships and promote your business. However, it’s important to do it right so you don’t end up in the recipient’s spam folder. By following these tips, you’ll be on your way to writing cold emails that get attention and get results.