Have you decided to pursue a career in the beauty industry? You may be in for an exciting ride. The industry generates over 49 billion USD every year. It is dominated by multinational corporations like Unilever, L’Oréal, and Procter & Gamble Co. However, smaller companies are also doing well. If you would like to join the industry, here are a few tips to help you prepare.
Have Clear Goals
The industry offers many opportunities that anyone trying to get in maybe overwhelmed. If you really hope to get a successful career out of it, you need to have clear goals and expectations. Do you wish to leave a mark in the skincare industry? Or are you more concerned about hair care products?
Knowing exactly what you want makes your path clearer. It increases your chances of doing well.
Get the Relevant Education
You have to complete your education before joining the industry. If you are interested in cosmetology, you need to sit a state board exam and get a cosmetology license.
You will receive training in skills like styling, cutting, and salon business systems. Whether you opt for a part-time or full-time program, having a license will prepare you for a career in the beauty industry.
While training to be an esthetician or beautician, take advantage of the education and practice as much as you can. You can use your friends and family members to practice what you have learned.
There are different types of certifications in the beauty industry. You need them to become a makeup artist, barber, hair stylist, or masseuse. All professionals in the beauty industry need certification.
Get a License
A license would validate the things you learned and earn you credibility in this industry. Before getting your license, you need to pass the licensure exam. Consider using a free cosmetology practice exam to prepare for your exams. An effective cosmetology practice test prepares you for the State Board exam. It helps you identify your weak areas and improve on them. There are practice tests for nail tech, barber, esthetician, and cosmetology professions.
Understand Your Job Requirements
While you train for a career in the beauty industry, you should understand the job and what it entails. This gives you the opportunity to assess yourself and determine if it is the right career path for you.
Knowing the requirements of the job will help you assess your skills and determine if you match industry expectations. The most common tasks you may be required to do include:
- Helping clients choose the right makeup, skincare products, and practices
- Washing, treating, styling, and conditioning hair
- Performing pedicures and manicures
- Giving massages
- Body hair removal
- Administering aesthetic therapies and treatments
While these are the main roles of cosmetologists, they aren’t all. If you plan on specializing in one area of the beauty industry, understand exactly what it entails
Explore Possible Workplaces
Check out potential employers before you get out of school. They will help you get some experience and put your name out there. Working in different places gives you a chance to market yourself.
Whether you work as a part-time assistant or a stylist, you will get a feel of what the industry has to offer. It could prepare you for future employment.
Market Yourself on Social Media
As a cosmetologist, social media is one of your best marketing tools. It can help improve the visibility of your personal brand. Your social media platforms are like digital resumes through which you can showcase your portfolio.
Use social media platforms to showcase your work and create new networks. You can meet new clients and other professionals on Facebook, Twitter, and other social platforms. Getting your name out there could help you tap into new audiences.
Use the Resources in Your Beauty School and Stay Connected
Take advantage of all the resources your beauty school has to offer and stay in touch even after graduation. You never know when you might need their help. If your beauty school has any connections with industry professionals, salons, or manufacturers, it can help you find employment opportunities.
After graduation, remain in contact with your beauty school through social media pages or email lists. You can remain updated on new programs, contests, and advanced education classes.
Stay on Top of Beauty Trends
The beauty industry is constantly changing. You always have a new trend to look forward to. With fashion shows, beauty magazines, and celebrities, keeping up with trends in the industry requires some effort.
It is impossible to be an amazing beautician if you can’t give clients what they want. You have to know what is in style and what different types of clients would prefer.
While it is impossible to follow every fashion page or read every blog, you should have a way of accessing trending information.
Practice Interpersonal Skills
As you work in the beauty industry, you will interact with a lot of people. Therefore, you must have proper communication and interpersonal skills. Knowing how to interact with your peers, clients, and vendors is essential for the professional.
All interactions with other people require a level of professionalism. Try practicing with your loved ones if you have trouble communicating with others. When preparing for a career in the industry, you have to get out of your shell and start networking.
Set Realistic Expectations
A career in the beauty industry isn’t all fun and glamor. Therefore, you need to set realistic expectations. While everyone wants to work for a lavish salon, it isn’t always possible. You will probably work for a small salon with an average clientele when you are a fresh graduate.
Building a successful career demands a lot of effort and patience. This is important to note as you enter the field. You also need to set realistic salary expectations to avoid disappointment. Talking to others in the industry could help you know what to expect.
If you are interested in careers in the cosmetology industry, you probably wonder where to start. Luckily, this is the hardest part. The industry is competitive, but it is easy to excel and meet your goals with a few tips in mind. You can establish a solid clientele and improve your brand presence in no time. Some of the most important tips to keep in mind include setting realistic expectations, getting the relevant education, and understanding your job requirements.