This blog post is the second in a three-part series laying out the steps to successfully build your list using a solid foundation on which you can build. I’m going to just jump right in assuming you’ve followed along with the steps in the previous post. So, if you didn’t you will want to checkout the first part in the series and make sure you didn’t miss anything important.
Once you’ve identified your audience and their needs, you can get down to business and make your email campaigns a reality. It’s not hard, but it does require a little more planning on your part.
Make a Strategy
The types of campaigns you’ll be running will guide your choice of technology to handle your mailing list – so make sure you’ve thought through what you need to do over the next six months to one year, at least. What are the goals you actually hope to achieve, and how do you make those a reality? Some of the campaign types to think about include: